C.R.A.F.T. The Methodology That Transforms Ideas Into Results
In today’s digital world, having a brilliant idea or attractive aesthetics is not enough. For a project to make an impact, it needs a structured and collaborative process. That’s why at Webflow Atelier, we developed our own methodology: C.R.A.F.T., a guide we apply to every project, from the first sketch to the final launch.
C.R.A.F.T. stands for:
- Collaborate: We believe no one knows your brand better than you, the client. That’s why we work as a team from day one. We facilitate workshops, interviews, and co-creation sessions that allow us to align vision, goals, and expectations. We want you to feel the site is yours, not just something we “deliver” to you.
- Research: We conduct a deep analysis of the context: market trends, benchmarks, user behaviors, strengths, and weaknesses of the business. This stage is key to making informed decisions and building a relevant site.
- Assemble: We translate all the above into a visual and functional proposal. We create wireframes, design interfaces, define navigation flows, and content hierarchies. Every decision responds to a clear logic and objective.
- Fine-tune: We refine every detail: typography, animations, microinteractions, performance. This is where the design is polished, where we go from a good site to an exceptional one.
- Test: We launch, measure, and improve. A website is not a finished product; it’s a platform in constant evolution. That’s why we include post-launch monitoring and adjustments based on real user behavior.
With C.R.A.F.T., we turn ideas into solid, scalable websites aligned with business goals.
