Marie Birdie

E-commerce Web App Redesign

Project Context

An online store that didn’t reflect the brand’s identity
 Marie Birdie, a fashion brand known for its vibrant prints and exclusive designs, needed to revamp its e-commerce platform to better align with its identity and enhance the user experience.

Before the redesign, the store faced two main issues:

Lack of Visual Identity – The website did not convey the brand’s unique essence or reflect the experience of its physical stores.

Sizing Issues – The lack of clarity in the size guide caused confusion and led to a high return rate.

Analytics reporting

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User feedback integration

Collect and analyze user feedback to continuously improve your website's usability and functionality.

Visual Design Aligned with the Brand

Drawing inspiration from the layering of prints, textures, and vibrant colors characteristic of Marie Birdie, we created a design that reflected its visual universe. Dynamic backgrounds, elegant typography, and fluid compositions were used to evoke the experience of being in the physical store.

Visual Design Aligned with the Brand

The size guide section was redesigned with clearer and more visual information, including interactive references and personalized recommendations to reduce uncertainty and decrease returns.

Intuitive Shopping Experience

The navigation was simplified with a clearer structure, optimized categories, and a streamlined checkout, reducing friction in the purchasing process.

An optimized shopping experience aligned with the brand.

Reduction in Returns

Thanks to the improvement in the size guide, returns due to incorrect garment selection were reduced.

Greater Connection with the User

The new design reflects the brand’s identity and creates a more immersive shopping experience.

Increase in Conversions

With a more intuitive and attractive interface, the conversion rate and customer loyalty were improved.

Conclusion

The redesign of Marie Birdie’s online store transformed the shopping experience, aligning the visual identity with the essence of the brand and optimizing navigation. The improvement in the size guide reduced returns, while the refreshed interface increased conversion rates and customer loyalty. This change positioned Marie Birdie as a fashion brand with an attractive digital experience, demonstrating how well-executed UX/UI design can enhance e-commerce.

"After redesigning our online store, the shopping experience has improved significantly. Now, our customers find what they're looking for quickly and easily, which has increased our sales and customer loyalty."
Sofía Rojas

Final WebApp Site Images