Muze
Project Context
MUZE is a brand of functional chocolates that combines the ancestral power of Ecuadorian cacao with scientifically backed formulas to enhance daily health and well-being. Each product line—such as SLEEP, FOCUS, or HAPPY—offers specific and real benefits, based on honest and carefully selected ingredients.
However, their original website did not communicate the value proposition clearly, nor did it convey the sensory and premium essence of the product. The digital experience was far from reflecting the quality, impact, and aesthetics of MUZE.
Analytics reporting
Gain valuable insights into your website's performance with our detailed analytics reports.
User feedback integration
Collect and analyze user feedback to continuously improve your website's usability and functionality.
Lack of Visual Identity Aligned with the Brand: The previous site did not evoke the sophistication or the sensory universe of MUZE.
Lack of Clarity in Presenting Functional Products: The formulas and benefits were not well explained or organized, making navigation difficult.
Limitations in User Experience: The information architecture was not intuitive, making conversion difficult.
Technical Issues and Limited Scalability: The site was not prepared to support subscriptions, new product lines, or future expansions.
Technical Issues and Limited Scalability: The site was not equipped to support subscriptions, new product lines, or future expansions.
Sensory Aesthetics: We used a warm and immersive color palette, with visual elements that convey well-being and elegance.
Functional Storytelling: Each section of the site is designed to tell a story: from the origin of the cacao to the clinically backed benefits of each formula.
E-commerce Development
To dynamically manage products, functional lines, and editorial content.
The overall site performance was improved, allowing for fast loading without sacrificing design.
The site is ready to integrate email marketing, subscription systems, point of sale, and multilingual support.
A clear and frictionless checkout flow was designed, increasing the likelihood of conversion and reducing abandonment.
Conclusion
The complete redesign of the MUZE website successfully aligned the digital experience with the brand's essence: well-being, functionality, and honesty. The new platform combines an immersive aesthetic with smooth navigation, allowing users to discover functional products intuitively and connect with MUZE's values.
This project demonstrated how UX/UI design and well-executed development can transform an online store into a sensory experience that builds loyalty, communicates effectively, and converts. Now, MUZE not only offers functional chocolate: it offers a coherent, aspirational digital journey that is ready to grow.
Final Website Images
