Hernan Rey
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Project Context
Hernán Rey Golf Academy, based in Orlando, Florida, is a golf leading academy recognized for its excellence in training junior, amateur, and professional players. The redesign created a modern, professional, and aspirational digital experience, improving structure, navigation, and visual identity. The new website now reflects the academy’s prestige and builds stronger trust with families, players, and institutions.
The previous website looked outdated, lacked a modern identity, and didn’t reflect the academy’s prestige and excellence, making it harder to communicate trust and attract top players.
The previous website looked outdated, lacked a modern identity, and didn’t reflect the academy’s prestige and excellence, making it harder to communicate trust and attract top players.
A complete redesign delivered a modern, professional, and aspirational platform, with improved structure, navigation, and visual identity that now reflects the academy’s reputation and builds confidence with families, players, and institutions.
Testimonials
"The redesign of our website was a huge step forward for the academy. It gave us a modern and professional platform that truly reflects who we are and the excellence we strive for every day. Now families, players, and partners can clearly see our programs, values, and achievements. This new digital presence allows us to build stronger trust and connect with our community at a whole new level."
“The new website truly reflects who we are as a team — professional, dynamic, and fully dedicated to player development. It perfectly captures the spirit of our academy and makes it easier for golfers to connect with us”
"The redesign of our website was a huge step forward for the academy. It gave us a modern and professional platform that truly reflects who we are and the excellence we strive for every day. Now families, players, and partners can clearly see our programs, values, and achievements. This new digital presence allows us to build stronger trust and connect with our community at a whole new level."
Design & Develeopment Process
Briefing
Competitors Analysis
UX Analysis
Definition of User Persona
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Userflow & Sitemap
Lo-Fi & Hi-Fi Wireframes
Clickable Prototype
Usability Testing
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Branding
UI & UI-Kit
Responsive Design
High Fidelity Prototype
Usability Testing
Hand-off to Development
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CMS implementation (WordPress-Elementor / Shopify / Webflow)
CMS Configuration
Responsive Optimization
SEO Improvements (optimized content & images)
Final Testing & QA
Final Project Deployment
Design Process
Briefing
Competitors Analysis
UX Analysis
Definition of User Persona
Userflow & Sitemap
Lo-Fi & Hi-Fi Wireframes
Clickable Prototype
Usability Testing
Branding
UI & UI-Kit
Responsive Design
High Fidelity Prototype
Usability Testing
Hand-off to Development
Color Palette
Typography
Brand Identity
User Persona
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“I just want my son to have the opportunity to attend a good university doing what he loves.”
She has a 15-year-old son who has been playing golf since the age of 10. She is evaluating academies to help him obtain a college scholarship.
Provide her son with academic and athletic opportunities. Invest in an academy with a strong reputation and proven results.
Lack of clear information about scholarship processes. Difficulty identifying serious programs among so many options.
Provide her son with academic and athletic opportunities. Invest in an academy with a strong reputation and proven results.
Logo
Lo-Fi Wireframes
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Previous Design
The previous website felt outdated and static, with muted colors, weak hierarchy, and a generic presentation that failed to reflect the academy’s prestige or inspire trust. It lacked key sections such as Team, Facilities, and Blog, which limited credibility and emotional connection with users. Overall, it did not convey the professionalism or excellence of Hernán Rey Golf Academy.
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The Revamped Experience
The redesigned website delivers a modern and inspiring experience with a fresh green palette, dynamic visuals, and a clear structure that builds trust and engagement. It highlights each program with dedicated pages, adds testimonials, press mentions, and showcases the team and high-performance facilities. The addition of a blog and an optimized contact page strengthen credibility, community connection, and SEO performance.
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The Mobile Revamped Experience
The redesign of Hernán Rey Golf Academy focused on delivering a modern, professional, and aspirational digital experience aligned with the academy’s prestige. By restructuring navigation, refreshing the visual identity, and highlighting programs, coaches, and facilities, the platform now inspires greater trust and credibility among families, players, and institutions. Key features include:
Simplified Navigation
Clearer structure and dedicated pages for each program (Full Time, Summer Camp, Short Time, Total Coaching) make it easy for users to explore offerings and understand benefits.
Trust-Building Content
Testimonials from professional golfers, press mentions, and ESPN-level coaches reinforce credibility and the academy’s global recognition.
Professional Visual Identity
A modern design system with a vibrant green palette reflects excellence, energy, and growth, elevating the academy’s online presence.
SEO & Blog Integration
A new blog section shares articles, tips, and insights, improving visibility on search engines and strengthening engagement with the golf community.
Creating an Intuitive and Efficient Digital Experience
The Redesign Process
We analyzed the old website, defined user personas, and created a high-fidelity prototype to validate navigation and structure. The result: a platform that feels aspirational, credible, user-friendly, and engaging.
User Flows
Navigation was restructured for clarity and ease. Dedicated pages and new sections—like Programs, Team, and Testimonials—enhanced transparency, credibility, and SEO performance.
Visual Design
A modern, professional design system with a fresh green palette improved hierarchy, readability, and accessibility, reflecting Hernán Rey’s prestige and international recognition.
Conclusion
The redesign positioned Hernán Rey Golf Academy with a modern, professional, and aspirational digital presence that reflects its prestige and excellence while building stronger trust and engagement with players, families, and institutions.