Aether Mechanical
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Project Context
Aether Mechanical is an HVAC service provider based in Aurora, Colorado. Operating in the competitive Denver Metro area, they provide high-end heating, electrical, cooling, and plumbing solutions for residential and commercial clients.
The existing website was outdated and failed to reflect the company’s professional standards. The UI felt archaic, the UX was clunky, and the lack of SEO optimization meant they were losing visibility to local competitors.
The existing website was outdated and failed to reflect the company’s professional standards. The UI felt archaic, the UX was clunky, and the lack of SEO optimization meant they were losing visibility to local competitors.
We delivered a comprehensive digital transformation focused on elevating the brand's online authority. This included a UX Audit to streamline the service inquiry flow, a High-Fidelity UI redesign that replaced the outdated aesthetic with a modern interface, and a custom WordPress development. Additionally, we implemented a local SEO strategy to ensure the new content effectively reached the Aurora and Denver markets.
Testimonials
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The transformation of our digital presence has been remarkable. Our new website finally reflects the high level of professional service we provide. The user experience is intuitive, and the new design has significantly improved how clients in the Denver area perceive and interact with our brand.
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The transformation of our digital presence has been remarkable. Our new website finally reflects the high level of professional service we provide. The user experience is intuitive, and the new design has significantly improved how clients in the Denver area perceive and interact with our brand.
Design & Development Process
Briefing
Competitors Analysis
UX Analysis
Definition of User Persona
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Userflow & Sitemap
Lo-Fi & Hi-Fi Wireframes
Clickable Prototype
Usability Testing
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Branding
UI & UI-Kit
Responsive Design
High Fidelity Prototype
Usability Testing
Hand-off to Development
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CMS implementation (WordPress-Elementor / Shopify / Webflow)
CMS Configuration
Responsive Optimization
SEO Improvements (optimized content & images)
Final Testing & QA
Final Project Deployment
Design Process
Briefing
Competitors Analysis
UX Analysis
Definition of User Persona
Userflow & Sitemap
Lo-Fi & Hi-Fi Wireframes
Clickable Prototype
Usability Testing
Branding
UI & UI-Kit
Responsive Design
High Fidelity Prototype
Usability Testing
Hand-off to Development
Color Palette
Typography
Brand Identity
User Persona
Logo
Lo-Fi Wireframes
Previous Design
The previous website featured a dated and cluttered interface with a rigid layout and poor visual hierarchy that overwhelmed users with text, failing to project the professional quality of their services.
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The Revamped Experience
The redesigned website features a modern and professional interface with a clear visual hierarchy, optimized typography, and a clean layout that prioritizes user conversion and reflects the high-quality standards of the brand.
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The Mobile Revamped Experience
The new platform was engineered to bridge the gap between user needs and service excellence through a conversion-focused digital experience.
Service-Centric Navigation
A streamlined architecture that allows users to find and explore specific HVAC, plumbing, and electrical solutions with minimal clicks.
Conversion-Optimized UI
High-contrast call-to-actions and a simplified booking flow designed to transform visitors into active service leads.
Interactive FAQ & Support
A dedicated section that addresses common customer concerns instantly, reducing friction and building trust before the first contact.
Local SEO Architecture
A strategic content layout and technical structure optimized specifically to dominate the Aurora and Denver metropolitan search results.
Creating an Intuitive and Efficient Digital Experience
Redesign process
Following a comprehensive UX audit of the previous site, we implemented a data-driven redesign that moved from initial wireframing to high-fidelity prototyping, ensuring every design decision aligned with the goal of modernizing the brand.
User Flows
We optimized the site architecture to create a frictionless journey, simplifying the path from service discovery to the contact and booking forms to maximize lead generation.
Visual Design
The new visual identity utilizes a clean, high-contrast palette and professional imagery to project reliability, replacing the previous cluttered aesthetic with a sophisticated and trustworthy interface.
Conclusion
The transformation of Aether Mechanical’s digital presence successfully aligned their online identity with their professional service standards. By delivering a modern, conversion-focused platform, the project established a more intuitive experience that builds trust and provides a scalable foundation for their growth in the Denver market.