AI Studio

Technology
Quito, Ecuador
Industry
Technology
Year
2024
Services
UX/UI Design, No-Code Web Development (Webflow), SEO & Conversion Optimization, Responsive Design, Testing Maintenance & Performance Monitoring

Project Context

AI Studio is a strategic design and engineering consultancy specializing in innovation-driven solutions. The goal was to create a high-performing website that reflects their expertise and modern approach.

Objective

The previous website didn’t effectively represent AI Studio’s technical capabilities or provide the flexibility to manage and optimize content efficiently.

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Problem

The previous website didn’t effectively represent AI Studio’s technical capabilities or provide the flexibility to manage and optimize content efficiently.

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Solution

Using Webflow, the team created a fully customized, responsive website optimized for speed, SEO, and user conversions—without requiring ongoing developer intervention.

Testimonials

"We quickly created a custom and functional website, improving the user experience and optimizing our conversions. The platform gave us the autonomy to efficiently update and maintain the site."

Jorge Hernández
Co-Founder / Head of Digital Strategy

"We quickly created a custom and functional website, improving the user experience and optimizing our conversions. The platform gave us the autonomy to efficiently update and maintain the site."

Jorge Hernández
Co-Founder / Head of Digital Strategy

Design & Develeopment Process

Research & Analysis

Briefing

Competitors Analysis

UX Analysis

Definition of User Persona

Wireframing & Testing

Userflow & Sitemap

Lo-Fi & Hi-Fi Wireframes

Clickable Prototype

Usability Testing

High Fidelity & Hand-Off

Branding

UI & UI-Kit

Responsive Design

High Fidelity Prototype

Usability Testing

Hand-off to Development

Development & Launch

CMS implementation (WordPress-Elementor / Shopify / Webflow)

CMS Configuration

Responsive Optimization

SEO Improvements (optimized content & images)

Final Testing & QA

Final Project Deployment

Design Process

Research & Analysis

Briefing

Competitors Analysis

UX Analysis

Definition of User Persona

Wireframing & Testing

Userflow & Sitemap

Lo-Fi & Hi-Fi Wireframes

Clickable Prototype

Usability Testing

High Fidelity & Hand-Off

Branding

UI & UI-Kit

Responsive Design

High Fidelity Prototype

Usability Testing

Hand-off to Development

Color Palette

Typography

Brand Identity

User Persona

Age:
Location:
Marital Status:
Role:

Current Situation

Motivations

Frustrations

Goals & Objectives

Logo

Before
After

Lo-Fi Wireframes

Previous Design

The Revamped Experience

The new design combines a sleek, futuristic aesthetic with clean layouts and dynamic visuals that express innovation and precision. It delivers a professional, technology-driven image aligned with AI Studio’s brand identity.

Key Features & 
Improvements Implemented

Creating an Intuitive and Efficient Digital Experience

User Flows

Visual Design

Conclusion

The redesign improved usability, autonomy, and performance, enabling AI Studio to manage content seamlessly and strengthen its online presence with a faster, more efficient platform.