Amcham

Corporate Networking
Quito, Ecuador
Industry
Business Associations
Year
2023
Services
UX Research & UI Design, Website Redesign, Information Architecture & Navigation Strategy, Responsive Web Development, Content Structuring & Visual Optimization

Project Context

AMCHAM Ecuador, the country’s largest binational chamber, connects local companies and U.S. organizations to foster trade, sustainability, and networking. The redesign aimed to modernize the website, improving accessibility and communication with members and partners.

Objective

The previous site had complex navigation, poor mobile optimization, and limited integration of event and contact tools, making it difficult for users to interact or access essential services.

Gif
Problem

The previous site had complex navigation, poor mobile optimization, and limited integration of event and contact tools, making it difficult for users to interact or access essential services.

Gif
Solution

A complete UX/UI redesign focused on usability, responsive design, and simplified architecture, ensuring members and companies can easily explore services, programs, and networking opportunities.

Testimonials

"The redesign of AMCHAM Ecuador’s website has transformed our platform into a modern, intuitive experience, eliminating complexity and making key information more accessible. Now, our members and partners find a site aligned with the organization’s strategic objectives, clearly reflecting our core values."

Felipe Espinosa
Communications Manager

"The redesign of AMCHAM Ecuador’s website has transformed our platform into a modern, intuitive experience, eliminating complexity and making key information more accessible. Now, our members and partners find a site aligned with the organization’s strategic objectives, clearly reflecting our core values."

Felipe Espinosa
Communications Manager

Design & Develeopment Process

Research & Analysis

Briefing

Competitors Analysis

UX Analysis

Definition of User Persona

Wireframing & Testing

Userflow & Sitemap

Lo-Fi & Hi-Fi Wireframes

Clickable Prototype

Usability Testing

High Fidelity & Hand-Off

Branding

UI & UI-Kit

Responsive Design

High Fidelity Prototype

Usability Testing

Hand-off to Development

Development & Launch

CMS implementation (WordPress-Elementor / Shopify / Webflow)

CMS Configuration

Responsive Optimization

SEO Improvements (optimized content & images)

Final Testing & QA

Final Project Deployment

Design Process

Research & Analysis

Briefing

Competitors Analysis

UX Analysis

Definition of User Persona

Wireframing & Testing

Userflow & Sitemap

Lo-Fi & Hi-Fi Wireframes

Clickable Prototype

Usability Testing

High Fidelity & Hand-Off

Branding

UI & UI-Kit

Responsive Design

High Fidelity Prototype

Usability Testing

Hand-off to Development

Color Palette

Typography

Brand Identity

User Persona

Age:
Location:
Marital Status:
Role:

Current Situation

Motivations

Frustrations

Goals & Objectives

Logo

Before
After

Lo-Fi Wireframes

Previous Design

The Revamped Experience

The new design combines a professional and modern aesthetic with AMCHAM’s brand colors, creating a clean layout that highlights key services and events. Improved hierarchy, visuals, and responsiveness make the platform both elegant and easy to navigate.

The Mobile Revamped Experience

Click Here to View High Fidelity Prototype on Figma
Check Out the Website
Key Features & 
Improvements Implemented

Creating an Intuitive and Efficient Digital Experience

User Flows

Visual Design

Conclusion

The redesign enhanced usability and visibility, leading to increased engagement, higher event participation, and stronger member satisfaction while positioning AMCHAM as a leader in corporate networking and sustainability.