Capital School
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Project Context
Capital School of English, based in Cardiff, Wales, is a long-established language school offering a wide range of English courses for international students. The website redesign aimed to modernize its digital presence and improve accessibility for a global audience.
The previous site lacked clarity and organization, making it difficult for users to find course details and understand the full scope of services. It also needed stronger visual appeal to represent the school’s international reputation.
The previous site lacked clarity and organization, making it difficult for users to find course details and understand the full scope of services. It also needed stronger visual appeal to represent the school’s international reputation.
A complete UX/UI redesign focused on structured information architecture, improved navigation, and dynamic visual elements that highlight courses, programs, and testimonials while enhancing user experience.
Testimonials
"The design of the new Capital School of English website has transformed the user experience by optimizing navigation and content flow. The platform effectively highlights the school’s key services, such as General English courses, IELTS preparation, and Junior Summer Programs, reflecting the welcoming and professional environment that defines the school. Now, Capital School has a digital presence that captures its commitment to educational quality and cultural exchange."
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"The design of the new Capital School of English website has transformed the user experience by optimizing navigation and content flow. The platform effectively highlights the school’s key services, such as General English courses, IELTS preparation, and Junior Summer Programs, reflecting the welcoming and professional environment that defines the school. Now, Capital School has a digital presence that captures its commitment to educational quality and cultural exchange."
Design & Develeopment Process
Briefing
Competitors Analysis
UX Analysis
Definition of User Persona
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Userflow & Sitemap
Lo-Fi & Hi-Fi Wireframes
Clickable Prototype
Usability Testing
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Branding
UI & UI-Kit
Responsive Design
High Fidelity Prototype
Usability Testing
Hand-off to Development
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CMS implementation (WordPress-Elementor / Shopify / Webflow)
CMS Configuration
Responsive Optimization
SEO Improvements (optimized content & images)
Final Testing & QA
Final Project Deployment
Design Process
Briefing
Competitors Analysis
UX Analysis
Definition of User Persona
Userflow & Sitemap
Lo-Fi & Hi-Fi Wireframes
Clickable Prototype
Usability Testing
Branding
UI & UI-Kit
Responsive Design
High Fidelity Prototype
Usability Testing
Hand-off to Development
Color Palette
Typography
Brand Identity
User Persona
Logo
Lo-Fi Wireframes
Previous Design
The Revamped Experience
The new design combines modern typography, bold color blocks, and clear layouts that make course information easy to browse. It balances professionalism and vibrancy, reflecting the school’s academic credibility and friendly atmosphere.
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The Mobile Revamped Experience
Each section of the redesigned website was carefully structured to enhance usability, highlight essential information, and create a cohesive digital experience aligned with the school’s identity and audience needs.
Clear Course Details
Each course type has a dedicated page with detailed information, including curriculum, duration, and benefits.
Quick Navigation
Added a sticky menu and dropdowns for easy access to popular sections like “View Courses” and “Accommodation Options.”
Interactive Map
An interactive map showcasing nearby attractions and the proximity to Cardiff city center enhances the appeal for potential students.
Testimonials Section
A dedicated section with student testimonials builds trust and gives new visitors insight into the school experience.
Creating an Intuitive and Efficient Digital Experience
User Flows
Visual Design
Conclusion
The redesign improved usability, boosted course inquiries by 25%, and strengthened the school’s online image as a trusted destination for English education and cultural exchange.