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Citec
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Project Context
CITEC (Ecuadorian Chamber of Innovation and Technology) connects companies, entrepreneurs, and institutions within Ecuador’s tech ecosystem. The project focused on redesigning its website to better represent innovation, strengthen partnerships, and expand its digital presence.
To create a modern, accessible platform that clearly communicates CITEC’s mission, member benefits, and initiatives while enhancing visibility across local and international audiences.
The previous website lacked organization, consistency, and engagement. It failed to reflect CITEC’s innovative identity or provide clear information for companies, startups, and stakeholders.
A full redesign with a professional, tech-driven aesthetic, reorganized content structure, and sections dedicated to members, events, and international collaborations, improving navigation and accessibility.
Testimonials
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"CITEC's new website has transformed our connection with Ecuador's digital ecosystem. Now, with a modern and intuitive platform, CITEC strengthens its role as the voice of the tech sector, fostering collaboration and technological growth in the country."
"CITEC's new website has transformed our connection with Ecuador's digital ecosystem. Now, with a modern and intuitive platform, CITEC strengthens its role as the voice of the tech sector, fostering collaboration and technological growth in the country."
Design & Development Process
Briefing
Competitors Analysis
UX Analysis
Definition of User Persona
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Userflow & Sitemap
Lo-Fi & Hi-Fi Wireframes
Clickable Prototype
Usability Testing
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Branding
UI & UI-Kit
Responsive Design
High Fidelity Prototype
Usability Testing
Hand-off to Development
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CMS implementation (WordPress-Elementor / Shopify / Webflow)
CMS Configuration
Responsive Optimization
SEO Improvements (optimized content & images)
Final Testing & QA
Final Project Deployment
Design Process
Briefing
Competitors Analysis
UX Analysis
Definition of User Persona
Userflow & Sitemap
Lo-Fi & Hi-Fi Wireframes
Clickable Prototype
Usability Testing
Branding
UI & UI-Kit
Responsive Design
High Fidelity Prototype
Usability Testing
Hand-off to Development
Color Palette
Typography
Brand Identity
User Persona
Logo
Lo-Fi Wireframes
Previous Design
The Revamped Experience
The redesign features a modern and professional visual style with gradient tones, clean layouts, and dynamic illustrations. It reflects innovation and connectivity, visually linking the different sectors of Ecuador’s tech ecosystem — companies, government, academia, and startups.
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The Mobile Revamped Experience
Creating an Intuitive and Efficient Digital Experience
User Flows
Visual Design
Conclusion
The new CITEC website has strengthened the organization’s presence within Ecuador’s innovation landscape, fostering new collaborations and positioning CITEC as a leading voice for technology and entrepreneurship in the country.