CPN
Project Context
CPN Digital is a fintech platform developed to modernize financial services in Ecuador, empowering users to manage their loans, savings, and accounts through an intuitive and secure digital experience. The project focused on creating a user-centered mobile and web platform that simplifies complex banking processes, enhances financial accessibility, and promotes digital inclusion for members of one of Ecuador’s largest credit unions.
Traditional financial services in cooperatives often involve manual processes, paperwork, and limited digital access, making financial management slow and inefficient. This lack of automation, usability, and clarity led to user frustration and reduced trust in digital channels, especially among members looking for faster and simpler financial interactions.
Traditional financial services in cooperatives often involve manual processes, paperwork, and limited digital access, making financial management slow and inefficient. This lack of automation, usability, and clarity led to user frustration and reduced trust in digital channels, especially among members looking for faster and simpler financial interactions.
We developed a comprehensive UX/UI redesign of CPN’s digital platform, focused on streamlining financial workflows and making every service accessible from a single, user-friendly dashboard. Through research, prototyping, and usability testing, we built a digital ecosystem that enables members to apply for loans, manage their savings, and track financial activity efficiently and confidently.
Testimonials
"The redesign of our digital platform has completely transformed the way our members interact with CPN. The new experience feels modern, intuitive, and perfectly aligned with our vision of becoming a fully digital cooperative. Thanks to the team’s work, we’ve improved usability, optimized key financial flows, and built greater trust with our users.
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"The redesign of our digital platform has completely transformed the way our members interact with CPN. The new experience feels modern, intuitive, and perfectly aligned with our vision of becoming a fully digital cooperative. Thanks to the team’s work, we’ve improved usability, optimized key financial flows, and built greater trust with our users.
Design & Develeopment Process
Briefing
Competitors Analysis
UX Analysis
Definition of User Persona
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Userflow & Sitemap
Lo-Fi & Hi-Fi Wireframes
Clickable Prototype
Usability Testing
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Branding
UI & UI-Kit
Responsive Design
High Fidelity Prototype
Usability Testing
Hand-off to Development
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CMS implementation (WordPress-Elementor / Shopify / Webflow)
CMS Configuration
Responsive Optimization
SEO Improvements (optimized content & images)
Final Testing & QA
Final Project Deployment
Design Process
Briefing
Competitors Analysis
UX Analysis
Definition of User Persona
Userflow & Sitemap
Lo-Fi & Hi-Fi Wireframes
Clickable Prototype
Usability Testing
Branding
UI & UI-Kit
Responsive Design
High Fidelity Prototype
Usability Testing
Hand-off to Development
Color Palette
Typography
Brand Identity
User Persona
Logo
Lo-Fi Wireframes
Previous Design
The Revamped Experience
The dashboard delivers a dynamic, intuitive experience with bold orange accents and modular layouts that reflect the platform’s modern, trustworthy identity. It provides a clear view of credit options, financial status, and personalized opportunities, using strong contrast, simplified navigation, and clear data visualization to help users manage their finances confidently and efficiently.
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The Mobile Revamped Experience
The mobile experience delivers a personalized and secure onboarding flow, guiding users through account creation, biometric login, and financial overview screens with clarity and confidence. Using bold orange contrasts, clean layouts, and intuitive navigation, each step—from registration to viewing balances or credit offers—feels smooth, modern, and designed to make financial management accessible on the go.
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The CPN Digital project focused on designing a user-centered fintech platform that simplifies loan applications, savings management, and credit services through an intuitive and efficient digital experience. Our goal was to modernize cooperative banking by improving usability, accessibility, and speed — empowering members to manage their finances independently and enhancing their trust in digital channels. Key features include:
100% Digital Loans
We created a simplified flow for loan applications, with a fully digitized process that allows users to receive disbursements within minutes, without the need for complex paperwork or physical visits to the cooperative.
Savings Account Management
We improved the savings account interface so users can quickly and easily check their transactions and balance, providing immediate access to their financial information with a clean and organized design.
Savings Account Management
We improved the savings account interface so users can quickly and easily check their transactions and balance, providing immediate access to their financial information with a clean and organized design.
Credit Card Applications
We designed an intuitive process for applying for credit cards, with a user-friendly interface and a step-by-step flow, making it easy for users to complete this task without complications.
Creating an Intuitive and Efficient Digital Experience
The Design Process
We analyzed user needs and pain points to design clear, efficient, and easy-to-use solutions through iterative wireframes and prototypes.
User Flows
We simplified each flow to remove unnecessary steps, ensuring smooth navigation and a consistent, stress-free experience.
Visual Design
We applied a modern, trustworthy visual style with clear typography and structured layouts aligned with CPN’s brand identity.
Conclusion
The redesign enhanced the user experience by simplifying financial management through centralized and self-service tools. This transformation boosted efficiency and user satisfaction positioning CPN as a modern and innovative financial institution.