Data Power

Data Analytics · Business Intelligence
Quito, Ecuador
Industry
Technology
Year
2023
Services
UX/UI Design,Web Redesign and Development, Information Architecture, Visual Identity Enhancement & Responsive Optimization

Project Context

DataPower is a platform that enables entrepreneurs and professionals to analyze companies and markets efficiently, supporting better business and investment decisions.

Objective

The previous design lacked clarity, accessibility, and intuitive navigation, making it hard for users to understand the platform’s features and access its analytical tools.

Gif
Problem

The previous design lacked clarity, accessibility, and intuitive navigation, making it hard for users to understand the platform’s features and access its analytical tools.

Gif
Solution

A complete redesign with a modern interface, structured information architecture, and simplified navigation that enhances usability and visual appeal.

Testimonials

"Thanks to the redesign of DataPower, we now have a clear and agile platform. Immediate access to analysis tools allows us to identify opportunities and risks in minutes. The new visual organization improved our experience, helping us make more informed and strategic decisions. DataPower has become an indispensable tool for optimizing our operations with reliable and accessible data."

José Elías Gallego
Head of Product

"Thanks to the redesign of DataPower, we now have a clear and agile platform. Immediate access to analysis tools allows us to identify opportunities and risks in minutes. The new visual organization improved our experience, helping us make more informed and strategic decisions. DataPower has become an indispensable tool for optimizing our operations with reliable and accessible data."

José Elías Gallego
Head of Product

Design & Develeopment Process

Research & Analysis

Briefing

Competitors Analysis

UX Analysis

Definition of User Persona

Wireframing & Testing

Userflow & Sitemap

Lo-Fi & Hi-Fi Wireframes

Clickable Prototype

Usability Testing

High Fidelity & Hand-Off

Branding

UI & UI-Kit

Responsive Design

High Fidelity Prototype

Usability Testing

Hand-off to Development

Development & Launch

CMS implementation (WordPress-Elementor / Shopify / Webflow)

CMS Configuration

Responsive Optimization

SEO Improvements (optimized content & images)

Final Testing & QA

Final Project Deployment

Design Process

Research & Analysis

Briefing

Competitors Analysis

UX Analysis

Definition of User Persona

Wireframing & Testing

Userflow & Sitemap

Lo-Fi & Hi-Fi Wireframes

Clickable Prototype

Usability Testing

High Fidelity & Hand-Off

Branding

UI & UI-Kit

Responsive Design

High Fidelity Prototype

Usability Testing

Hand-off to Development

Color Palette

Typography

Brand Identity

User Persona

Age:
Location:
Marital Status:
Role:

Current Situation

Motivations

Frustrations

Goals & Objectives

Logo

Before
After

Lo-Fi Wireframes

Previous Design

The old site had a static and text-heavy layout with limited visual hierarchy and outdated styling, which failed to convey DataPower’s technical sophistication and ease of use.

The Revamped Experience

The new design features a sleek, gradient-driven interface, modern typography, and interactive elements that highlight DataPower’s analytical power while ensuring clarity and user engagement.

Key Features & 
Improvements Implemented

Creating an Intuitive and Efficient Digital Experience

Clear and Functional Platform

The complete redesign of the DataPower website resulted in a clearer, more functional platform that facilitates informed decision-making.

User Flows

Users appreciated the ease of accessing analytical tools and the speed with which they could identify business opportunities, assess risks, and explore markets.

Visual Design

The reorganization of content and visual design positions DataPower as an essential tool for entrepreneurs and analysts seeking to optimize their operations with reliable, detailed information.

Conclusion

The new site delivers a fast, professional, and accessible experience, helping users analyze data, identify opportunities, and make strategic decisions more efficiently.