Grupo Atrévete

Corporate Training
Ciudad de México, México
Industry
Professional Development
Year
2024
Services
UI/UX, Information Architecture, Wireframing, Visual Design System and Website Development & Optimization

Project Context

Grupo Atrévete is a company specializing in team building, leadership, and coaching programs for corporate and individual clients. The project focused on redesigning its website to clearly convey its value and improve communication with potential partners and companies.

Objective

The previous site lacked structure and clarity, making it difficult for users to understand the company’s services, explore training options, or contact the team efficiently.

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Problem

The previous site lacked structure and clarity, making it difficult for users to understand the company’s services, explore training options, or contact the team efficiently.

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Solution

A full UX/UI redesign that defined a clear information hierarchy, intuitive navigation, and a professional visual identity aligned with the brand’s mission of growth and collaboration.

Testimonials

"Excellent service, very professional, and fully customized work. They helped us identify our needs and build solutions around them. Highly recommended."

Araiana Arkelian
Training Director

"Excellent service, very professional, and fully customized work. They helped us identify our needs and build solutions around them. Highly recommended."

Araiana Arkelian
Training Director

Design & Develeopment Process

Research & Analysis

Briefing

Competitors Analysis

UX Analysis

Definition of User Persona

Wireframing & Testing

Userflow & Sitemap

Lo-Fi & Hi-Fi Wireframes

Clickable Prototype

Usability Testing

High Fidelity & Hand-Off

Branding

UI & UI-Kit

Responsive Design

High Fidelity Prototype

Usability Testing

Hand-off to Development

Development & Launch

CMS implementation (WordPress-Elementor / Shopify / Webflow)

CMS Configuration

Responsive Optimization

SEO Improvements (optimized content & images)

Final Testing & QA

Final Project Deployment

Design Process

Research & Analysis

Briefing

Competitors Analysis

UX Analysis

Definition of User Persona

Wireframing & Testing

Userflow & Sitemap

Lo-Fi & Hi-Fi Wireframes

Clickable Prototype

Usability Testing

High Fidelity & Hand-Off

Branding

UI & UI-Kit

Responsive Design

High Fidelity Prototype

Usability Testing

Hand-off to Development

Color Palette

Typography

Brand Identity

User Persona

Age:
Location:
Marital Status:
Role:

Current Situation

Motivations

Frustrations

Goals & Objectives

Logo

Before
After

Lo-Fi Wireframes

Previous Design

The Revamped Experience

Key Features & 
Improvements Implemented

Creating an Intuitive and Efficient Digital Experience

User Flows

Visual Design

Conclusion

This website design for Grupo Atrévete provides a modern and accessible platform to attract new companies, promoting team development and integration. The UX/UI approach ensures a smooth navigation experience and an attractive interface that highlights the company’s unique services.