Montecristi Golf Resort

Golf resort
Manabí, Ecuador
Industry
Golf
Year
2024
Services
Product Strategy, UX/UI, Web Redesign & Visual System

Project Context

Montecristi Golf Resort needed a website redesign that reflected its prestige, improved usability, and enhanced the overall digital experience for current and potential members.

Objective

The previous website had confusing navigation, outdated design, and limited online booking functionality, which failed to represent the club’s sophistication or engage new visitors effectively.

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Problem

The previous website had confusing navigation, outdated design, and limited online booking functionality, which failed to represent the club’s sophistication or engage new visitors effectively.

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Solution

Through user research and strategy, the new design introduced a refined interface, clear hierarchy, and modern booking system, improving accessibility, engagement, and brand perception.

Testimonials

"Working with the team at Webflow Atelier to update the Montecristi Golf Resort & Villas website was a true honor and privilege. Their professionalism, creativity, and attention to detail made the entire process smooth and enjoyable. I appreciated their commitment to collaboration. The team works on the principles of collective wisdom, where every voice is valued, and creative input is encouraged. I felt honored to contribute ideas that helped shape the content and direction of the website, and I truly believe that this inclusive approach is what makes their work so impactful.

Sue Jordan
Owner of Montecristi Golf Resort

“The new website has greatly improved our digital presence. Now, our members can easily make reservations from any device, and the modern design perfectly reflects the club’s essence. We’ve become much more accessible and appealing to potential new members.”

Esteban Troya
Executive Director of Montecristi Golf Resort

"Working with the team at Webflow Atelier to update the Montecristi Golf Resort & Villas website was a true honor and privilege. Their professionalism, creativity, and attention to detail made the entire process smooth and enjoyable. I appreciated their commitment to collaboration. The team works on the principles of collective wisdom, where every voice is valued, and creative input is encouraged. I felt honored to contribute ideas that helped shape the content and direction of the website, and I truly believe that this inclusive approach is what makes their work so impactful.

Sue Jordan
Owner of Montecristi Golf Resort

Design & Develeopment Process

Research & Analysis

Briefing

Competitors Analysis

UX Analysis

Definition of User Persona

Wireframing & Testing

Userflow & Sitemap

Lo-Fi & Hi-Fi Wireframes

Clickable Prototype

Usability Testing

High Fidelity & Hand-Off

Branding

UI & UI-Kit

Responsive Design

High Fidelity Prototype

Usability Testing

Hand-off to Development

Development & Launch

CMS implementation (WordPress-Elementor / Shopify / Webflow)

CMS Configuration

Responsive Optimization

SEO Improvements (optimized content & images)

Final Testing & QA

Final Project Deployment

Design Process

Research & Analysis

Briefing

Competitors Analysis

UX Analysis

Definition of User Persona

Wireframing & Testing

Userflow & Sitemap

Lo-Fi & Hi-Fi Wireframes

Clickable Prototype

Usability Testing

High Fidelity & Hand-Off

Branding

UI & UI-Kit

Responsive Design

High Fidelity Prototype

Usability Testing

Hand-off to Development

Color Palette

Typography

Brand Identity

User Persona

Age:
Location:
Marital Status:
Role:

Current Situation

Motivations

Frustrations

Goals & Objectives

Logo

Before
After

Lo-Fi Wireframes

Previous Design

The Revamped Experience

The new design presents a refined and contemporary look that reflects the elegance of Montecristi Golf Resort. It features a clean layout, intuitive navigation, and elegant typography, making information easy to explore. The visuals highlight the beauty of the location while maintaining a professional and inviting tone. Overall, the redesign enhances usability, clarity, and alignment with the resort’s premium image.

Key Features & 
Improvements Implemented

Creating an Intuitive and Efficient Digital Experience

Wireframes and Prototypes

Once the objectives were established, we moved to the creation of wireframes and interactive prototypes. Here, we focused on enhancing the user experience by designing clear and efficient navigation flows. We also created a new homepage that highlighted the club’s activities, events, and membership benefits in an intuitive and visually appealing manner.

User Flows

Before the official launch, we conducted usability testing with real users and club members. These tests revealed key improvements in the speed and ease of use of the reservation system, which allowed us to make final adjustments before the full implementation.

Visual Design

During the development phase, we integrated a new reservation system that made the process easier for both the end-users and club staff. Additionally, the website was optimized for mobile devices, ensuring a consistent experience across all platforms. SEO and loading speeds were improved, ensuring better visibility in search engines and higher user satisfaction.

Conclusion

The redesign successfully elevated Montecristi Golf Resort’s online presence, offering a cohesive, elegant, and user-centered experience that reflects the quality and spirit of the club.