MUZE
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Project Context
Muze is a functional chocolate brand that blends Ecuadorian cacao with science-backed ingredients to promote wellness. The redesign focused on creating a modern, premium website that communicates its sensory and functional benefits while improving navigation, scalability, and user experience.
The previous website lacked visual identity and scalability, failing to convey MUZE’s premium and sensory brand essence. It also had unclear product presentation, poor user experience, and technical limitations that made navigation and conversions difficult.
The previous website lacked visual identity and scalability, failing to convey MUZE’s premium and sensory brand essence. It also had unclear product presentation, poor user experience, and technical limitations that made navigation and conversions difficult.
We developed a modern and immersive website on Webflow with a custom CMS architecture, SEO and speed optimization, and functional storytelling. The new design communicates MUZE’s sensory appeal and scientific credibility, offering a smooth, intuitive, and visually rich shopping experience.
Testimonials
"The new site reflects the essence of MUZE and has greatly improved the shopping experience. It’s fast, easy to use, and allows us to grow without losing our identity."
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"The new site reflects the essence of MUZE and has greatly improved the shopping experience. It’s fast, easy to use, and allows us to grow without losing our identity."
Design & Develeopment Process
Briefing
Competitors Analysis
UX Analysis
Definition of User Persona
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Userflow & Sitemap
Lo-Fi & Hi-Fi Wireframes
Clickable Prototype
Usability Testing
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Branding
UI & UI-Kit
Responsive Design
High Fidelity Prototype
Usability Testing
Hand-off to Development
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CMS implementation (WordPress-Elementor / Shopify / Webflow)
CMS Configuration
Responsive Optimization
SEO Improvements (optimized content & images)
Final Testing & QA
Final Project Deployment
Design Process
Briefing
Competitors Analysis
UX Analysis
Definition of User Persona
Userflow & Sitemap
Lo-Fi & Hi-Fi Wireframes
Clickable Prototype
Usability Testing
Branding
UI & UI-Kit
Responsive Design
High Fidelity Prototype
Usability Testing
Hand-off to Development
Color Palette
Typography
Brand Identity
User Persona
Logo
Lo-Fi Wireframes
Previous Design
The previous homepage felt dark, static, and product-heavy, with limited hierarchy and little storytelling. While it showcased the products, it failed to convey MUZE’s wellness-driven purpose or the sensory experience behind the brand. The navigation and layout were also visually dense, making it harder for users to engage or explore further.
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The Revamped Experience
The redesigned homepage introduces a clean, minimalist, and elegant aesthetic that captures MUZE’s functional yet indulgent identity. The new layout highlights the “Deliciously Functional Chocolate” concept through balanced white space, refined typography, and warm tones, reflecting both science and sophistication. Clear product presentation, intuitive navigation, and cohesive visuals create a premium and calming experience aligned with the brand’s essence of well-being and quality.
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The Mobile Revamped Experience
The MUZE redesign delivered a scalable, high-performing e-commerce with a custom CMS, improved speed and SEO, ready-to-scale architecture, and a smooth, optimized checkout—enhancing both user experience and brand identity. Key features include:
Custom CMS Architecture
To dynamically manage products, functional lines, and editorial content.
Speed and SEO Optimization
The overall site performance was improved, allowing for fast loading without sacrificing design.
Ready to Scale
The site is ready to integrate email marketing, subscription systems, point of sale, and multilingual support.
Optimized Checkout
A clear and frictionless checkout flow was designed, increasing the likelihood of conversion and reducing abandonment.
Creating an Intuitive and Efficient Digital Experience
The Design Process
We redefined the site structure to highlight product benefits and brand storytelling, creating a clear, efficient, and scalable experience.
User Flows
We simplified navigation and checkout, making the shopping journey smooth, intuitive, and focused on conversion.
Visual Design
We applied a warm, elegant aesthetic with rich colors and sensory visuals that reflect MUZE’s essence of quality and well-being.
Conclusion
The complete redesign of the MUZE website successfully aligned the digital experience with the brand's essence: well-being, functionality, and honesty. The new platform combines an immersive aesthetic with smooth navigation, allowing users to discover functional products intuitively and connect with MUZE's values.