Soto & Associates
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Project Context
Soto & Associates hired us to lead the complete redesign of their website, with the goal of modernizing their digital presence and reflecting the firm’s more than 30 years of experience and professionalism in the legal field. The project aimed to update the visual identity, improve the user experience, and convey greater trust to potential clients. Additionally, we prioritized a clear presentation of the services offered and the ability to explore in depth the experience and background of each partner.
The previous site did not communicate the firm’s expertise nor clearly present its services or the partners’ experience.
The previous site did not communicate the firm’s expertise nor clearly present its services or the partners’ experience.
Redesign the website with a modern interface, a clear information architecture, and an enhanced presentation of services and partner experience, improving navigation and reinforcing a sense of professional trust.
Testimonials
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Working with the design team was an excellent experience. They managed to capture the essence of Soto & Associates and transform our website into a modern, professional platform that truly reflects our 30 years of trajectory. Navigation is clear, and the information about our services and the partners’ experience is now presented in a much more accessible and appealing way. We are very satisfied with the result.
Working with the design team was an excellent experience. They managed to capture the essence of Soto & Associates and transform our website into a modern, professional platform that truly reflects our 30 years of trajectory. Navigation is clear, and the information about our services and the partners’ experience is now presented in a much more accessible and appealing way. We are very satisfied with the result.
Design & Development Process
Briefing
Competitors Analysis
UX Analysis
Definition of User Persona
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Userflow & Sitemap
Lo-Fi & Hi-Fi Wireframes
Clickable Prototype
Usability Testing
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Branding
UI & UI-Kit
Responsive Design
High Fidelity Prototype
Usability Testing
Hand-off to Development
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CMS implementation (WordPress-Elementor / Shopify / Webflow)
CMS Configuration
Responsive Optimization
SEO Improvements (optimized content & images)
Final Testing & QA
Final Project Deployment
Design Process
Briefing
Competitors Analysis
UX Analysis
Definition of User Persona
Userflow & Sitemap
Lo-Fi & Hi-Fi Wireframes
Clickable Prototype
Usability Testing
Branding
UI & UI-Kit
Responsive Design
High Fidelity Prototype
Usability Testing
Hand-off to Development
Color Palette
Typography
Brand Identity
User Persona
Logo
Lo-Fi Wireframes
Previous Design
The previous visual presentation resulted in a passive user experience that failed to clearly and elegantly showcase the firm’s depth and trajectory, its achievements (clients and expertise), and the true value of its principal partners. It did not convey the level of credibility and leadership required in its sector and was perceived as a generic, static design.
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The Revamped Experience
The new website design represents a significant qualitative improvement by adopting a more modern, dynamic, and professional aesthetic. The updated site prioritizes credibility and leadership by integrating testimonials, properly highlighting the partners’ backgrounds and accomplishments (such as Joseph Soto Alcívar, featured as a leading expert), and showcasing their multinational clients and affiliations in a more compelling way—projecting a refined, sophisticated image with genuine global expertise.
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The Mobile Revamped Experience
The new design focuses on brand authority and conversion optimization. It implements a sophisticated, modular structure that reinforces credibility by highlighting partner expertise and high-profile client logos, achieving clear navigation and visual impact commensurate with the firm's standing.
Enhanced Credibility and Visual Authority
The site transitioned from generic stock photos to a more sophisticated, leadership-focused presentation. This was achieved through a more modern hero section and the prominent, professional inclusion of the partners, clearly highlighting their background and expertise from the first glance.
Conversion and Navigation Optimization
User guidance toward the firm’s services became a priority. The redesign introduced dynamic, modular card layouts to replace flat lists, along with more visible and frequent Call-to-Action (CTA) buttons to encourage interaction and immediate inquiries.
Social Proof and Proven Experience
The firm’s trust-building assets were significantly elevated. This included the prominent integration of testimonials and the clean, direct presentation of multinational client logos in a dedicated section.
Brand Consistency and Modernization
The visual identity was unified for a more professional impact. This involved the strategic use of the brand’s color palette (deep blue and orange) in solid blocks and divided sections, creating sophisticated contrast and a consistent visual hierarchy throughout the page.
Creating an Intuitive and Efficient Digital Experience
The Redesign Process
The redesign process centered on conversion strategy and brand authority. This meant transitioning from a static template to a custom, modular design that prioritized credibility assets (partners, clients, and experience) and ease of contact.
User Flows
The user flow was optimized for a clear and efficient journey. The new structure guides the user from an immediate value proposition to credibility validation, ending in a prominent CTA to request a consultation—reducing friction points.
Visual Design
The visual design was modernized through a strategic use of the color palette, a clear typographic hierarchy, and a card- and block-based layout that visually separates key sections, achieving a professional and dynamic aesthetic that reinforces the firm’s leadership.
Conclusion
The Soto & Associates website redesign represents a strategic transformation from a static, generic platform to a professional, client-centered digital experience. The firm now projects leadership, authority, and sophistication, aligning its online presence with the quality and trajectory of its legal and advisory services.