Tipti
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Project Context
Tipti is a home delivery platform that allows users to shop for groceries and household products quickly and conveniently. The redesign aimed to improve the overall user experience, optimize navigation, and increase customer loyalty.
The original site had confusing navigation, poor visibility of promotions, and unclear product categorization, making it difficult for users to shop efficiently and understand Tipti’s benefits.
The original site had confusing navigation, poor visibility of promotions, and unclear product categorization, making it difficult for users to shop efficiently and understand Tipti’s benefits.
A complete redesign with a modern, user-centered interface that enhances clarity, simplifies navigation, and strengthens brand consistency across devices.
Testimonials
“The new website completely transformed our shopping experience. It’s faster, clearer, and more intuitive — our customers can now find what they need effortlessly. The redesign truly elevated Tipti’s brand.”
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“The new website completely transformed our shopping experience. It’s faster, clearer, and more intuitive — our customers can now find what they need effortlessly. The redesign truly elevated Tipti’s brand.”
Design & Develeopment Process
Briefing
Competitors Analysis
UX Analysis
Definition of User Persona
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Userflow & Sitemap
Lo-Fi & Hi-Fi Wireframes
Clickable Prototype
Usability Testing
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Branding
UI & UI-Kit
Responsive Design
High Fidelity Prototype
Usability Testing
Hand-off to Development
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CMS implementation (WordPress-Elementor / Shopify / Webflow)
CMS Configuration
Responsive Optimization
SEO Improvements (optimized content & images)
Final Testing & QA
Final Project Deployment
Design Process
Briefing
Competitors Analysis
UX Analysis
Definition of User Persona
Userflow & Sitemap
Lo-Fi & Hi-Fi Wireframes
Clickable Prototype
Usability Testing
Branding
UI & UI-Kit
Responsive Design
High Fidelity Prototype
Usability Testing
Hand-off to Development
Color Palette
Typography
Brand Identity
User Persona
Logo
Lo-Fi Wireframes
Previous Design
The Revamped Experience
The new design features a clean, vibrant layout with friendly typography and a fresh orange color palette that reflects Tipti’s dynamic personality. It emphasizes clarity, accessibility, and consistency, creating a visually engaging experience across mobile and desktop.
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The Mobile Revamped Experience
Creating an Intuitive and Efficient Digital Experience
Information Architecture Planning
We reorganized the sections and simplified the hierarchy of product categories to provide a smoother shopping flow.
User Flows
We conducted surveys and interviews with current users to understand their needs and areas of frustration. From the findings, we created user personas reflecting the different profiles using the platform: frequent users, occasional shoppers, and Tipti Prime members.
Visual Design
We opted for a modern and accessible aesthetic, with a fresh and friendly color palette that conveys trust. Visual elements guide the user and highlight promotions, categories, and featured products. The typography and icons were chosen to maximize readability and provide a consistent experience across both mobile and desktop devices.
Conclusion
The new website offers a smoother, faster, and more enjoyable shopping experience, positioning Tipti as a leading delivery service in Ecuador with improved usability and user satisfaction.