Qulki
Qulki is a financial application designed to help individuals improve their personal finance management.The platform not only offers financial tools and simulators but also guides users through their learning process with personalized tips and financial education.
The platform not only offers financial tools and simulators but also guides users through their learning process with personalized tips and financial education.
Qulki aimed to create a brand identity that was unique, memorable, and aligned with its goal of making finance management accessible and less intimidating.
The app needed to emotionally connect with users while providing them with the confidence to take control of their finances.
Additionally, it was crucial that the branding reflected the ease and support Qulki offers at all times.
Branding Strategy
The concept of "magic" was chosen as the central theme of the branding, symbolizing the transformative process users experience as they improve their relationship with money.
Magic represents the ease with which Qulki turns complex financial concepts into simple and effective actions, guiding users step by step.
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Design Elements
The Qulki logo is inspired by magical elements, using fluid and soft shapes that evoke a sense of movement and transformation. The typography is modern and friendly, with rounded strokes that convey accessibility and approachability.
Vibrant colors such as purple and turquoise were chosen, conveying energy, creativity, and freshness. Purple symbolizes innovation and reflects wisdom and trust, while turquoise evokes stability and financial clarity.
The icons follow a playful and magical aesthetic, with subtle details that reinforce the concept of "financial transformation."
Financial tips are presented as a "wand" that facilitates the process and makes users feel supported at every step.
A friendly magician, serving as a guide and mentor, was chosen as the visual ambassador of the brand. This character is a visual metaphor for the personalized financial education that Qulki offers.
The magician symbolizes the hidden knowledge within finances, but also the simplicity with which Qulki unveils that knowledge, empowering users and building their confidence in the learning process.
Conclusion
Qulki's branding, centered around the figure of the magician, transforms the process of learning and managing personal finances into an accessible, fun, and empowering experience. With this visual identity, Qulki not only offers a financial app but a magical platform that makes financial knowledge easy to understand and apply for everyone.