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California Steam Specialties
Project Context
California Steam Specialties (CA-SS) is a Manteca, California distributor of industrial valves, valve automation and steam system components, serving the Central Valley since 2003. Its customers include food and beverage processors, OEMs, power plants and state and federal agencies, and it represents ten manufacturers such as Kinetrol, VAC and Pratt Industrial.
The client’s website was outdated and made it hard to find products, brands and ways to request a quote. We redesigned it to organize the catalog by product family, showcase brand partners and industries, and make requesting a quote simple.
California Steam Specialties’ old website looked outdated and was hard to navigate. Customers had trouble finding products, seeing which brands the company carries and knowing how to request a quote, which hurt the company’s credibility with engineers and maintenance teams.
Build a clear, modern website that presents CA-SS as a trusted industrial supplier, helps visitors quickly find the right product or brand, and turns more visits into quote requests.
We redesigned the site around how customers actually look for products. The catalog is organized by product family, a line card shows the 15 brands the company represents, and an industries section shows what CA-SS supplies to each sector. A prominent quote request is available from every page, so getting in touch takes just a few clicks.
A clear, confident first impression
The Home page presents CA-SS through its experience, brands and capabilities. Each section reveals itself as visitors scroll.
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Scroll-driven headlines
Key headlines fade from gray to full color, with accent words in orange.
Layered credibility block
The orange “Reliability. Innovation. Experience.” card slides over the plant photo.
Interactive brand grid
Brand logo cards highlight on hover and link to the full line card.
From outdated to user-centered
Before: The original Services page
A single, text-heavy page with a generic product collage and one long list of products. Visitors couldn’t tell what services CA-SS actually offers or how to take the next step.
After: The redesigned Services page
Services are organized into clear sections: Valve Automation, Positioner Retrofit, Control Valve Repair and Engineering Support. A “How it works” process (request, quote, assemble, ship) and a quote CTA guide visitors forward.
Before: A page with little to read
A short block of bullet points beside a small stock photo, with no visual hierarchy. The company’s story, its owners and its credentials were hard to tell apart, and there was no clear next step.
After: A story customers can trust
The story is told through a timeline, from the company’s founding in 2003 to today. Clear value cards explain why customers choose CA-SS, and the owners, Hector and Katherine Arroyo, are introduced with their photos. A map and a quote CTA close the page.
CONTENT INTERACTION
Turning a product catalog into an easy-to-browse experience
We organized the product catalog into clear families, each with its own numbered section and product cards. Visitors can scan products by category and jump straight to a quote request from any card.
Organized by product family
Numbered sections group the catalog so visitors find what they need quickly.
Clear product cards
Each card shows a photo, a short description and a “Request a quote” link.
Guided next step
A “Not sure what you need?” block connects visitors with a specialist.
A clearer story, in three pages
Suppliers
Shows the manufacturers CA-SS represents in a filterable line card, with brochures and quote links.
Industries
Lets visitors pick their industry and see the products and brands that fit their needs.
Request a Quote
A simple form to send a part number or application, with a specialist ready to reply.
Testimonials
“Our old website didn’t reflect the quality of what we do. The new one organizes our products and brands in a way our customers can actually follow, and it shows the industries we serve and the experience behind us. Engineers and maintenance teams can now find what they need and request a quote in just a few clicks. It feels like a modern company that is ready to grow.”
The new website gives California Steam Specialties a modern, organized presence that makes it easier for customers to find products and get in touch.
Product catalog by family
Products are grouped into clear categories with photos and quote links.
Brand line card
All manufacturers are listed in one table, with brochures and quotes per brand.
Industry explorer
Visitors choose their industry and see the products and brands that fit.
Simple quote request
A quote option is available on every page, so getting in touch takes a few clicks.
Conclusion
The new California Steam Specialties website turns an outdated, hard-to-navigate site into a clear and modern platform. Products, brands and industries are now organized around how customers actually search, and a quote request is always one click away. The result is a stronger first impression and a more direct path from visitor to inquiry.