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A fractional CMO decides what to build. An agency waits to be told.
Most companies buy execution and hope strategy follows.
A fractional CMO sets the direction first, so the website, ads and content work together toward a clear goal.
What the seat actually covers
A fractional CMO holds the marketing decisions that nobody below them can makeand
that most owners have no time to make properly.
Positioning
Define your ICP and sharpen messaging that converts faster.
Competition
Reveal true rivals and close the gaps costing qualified leads.
Economics
Balance CAC and LTV to scale profitable marketing decisions.
Execution
Prioritize what to start, scale, or stop for growth.
How this differs from hiring an agency
An agency is accountable for a deliverable.
A fractional CMO is accountable forthe decision that made the deliverable worth building.
We do both. The difference matters because buying the second when you needed thefirst wastes money,
and buying the first when you needed the second wastes a year.
When you don't need one
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In-house marketing lead: Keep execution only.
Single-channel growt: Don't add complexity.
Ads-only support: Hire a PPC specialist.
No decision authority: Strategy won't drive growth.
Intuitive
Our websites are designed with intuitive functionality, making it easy for users to navigate and interact.
Visually
Discover the perfect balance between creativity and efficiency.
How the engagement works
Assessment (3 weeks)
Positioning, competition, CAC/LTV, and a 90-day growth plan.
Fractional CMO (Quarterly)
We lead strategy while your team or ours executes.
Transition
We build the system, hire your CMO, and hand it over.
What it looks like when it works
Aether Mechanical
Intuitive
Our websites are designed with intuitive functionality, making it easy for users to navigate and interact.
Visually
Discover the perfect balance between creativity and efficiency.
Aether Mechanical brought us in as a Fractional CMO, not just to build a website. By putting strategy before execution, they achieved 5.8× total ROI (including our fees), 3× revenue per ad dollar, 59% lower ad spend, and 9× more organic impressions.
FAQs
Find answers to frequently asked questions to help you quickly get the information you need.
More than building a website, and the two are priced separately for that reason.The website range we publish covers design and build. The strategy engagement isquoted by the quarter, because it is a different job and it is the one thatdecides what gets built at all.
Wrong question, and the honest answer is that it varies. You are buying decisionsand accountability for a number, not a timesheet. If hours are the unit you wantto buy, hire a contractor.
Yes, and it is usually cheaper and faster than splitting it, because the strategydoes not die in the handoff. But we will not take the seat blind. The assessmentcomes first, always.
You stop. There is no annual contract, and we would rather lose a quarter thanspend a year defending a direction that is not moving the number.
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Launch a Shopify store built for higher conversions, easier management, and long-term ecommerce growth.
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