FAQs · 25 QUESTIONS

Straight answers
before you hire us

Pablo Lombeida, founder of Webflow Atelier

Answered by Pablo Lombeida, President & Founder, Webflow Atelier · Updated September 2026

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Strategy and the marketing seat

How is this priced?

The seat is a monthly fee that depends on how much runs underneath it: strategy alone, or strategy plus design, build and media. Website projects are priced on their own and do not require any of this. How the assessment itself works we go through on the first call, once we know what we are looking at.

How long does it last, and am I locked in?

It is monthly, with one quarter as the minimum, because nothing in marketing compounds faster than three months. After that you can stop any month. There is no handover at the end and no consultant who disappears once the plan is written: we hold the seat and we run the work, for as long as it keeps paying for itself.

What happens to my in-house team, or the agency I already use?

They keep working. The seat sits above execution, not instead of it: your people and your suppliers get a brief and a priority order rather than a list of requests. Where something is not earning its place we will say so, with the numbers, and you decide. We do not require you to fire anyone to work with us.

What does a fractional CMO decide that my agency does not?

What to spend, where, and why, before anyone builds anything. Most suppliers are hired to execute a decision that was already made somewhere else. In the marketing seat we own the positioning, the acquisition plan, how the budget splits across channels, and the brief every supplier works from. Then we run it. One team is accountable for the whole chain instead of each supplier being right about their own piece.

Do I need that, or can I just get a website?

You can just get a website, and plenty of our clients do. The assessment answers a different question. If you already know who you sell to and why they choose you, you need a site that says it well, and a Growth Audit will show you what your current one is doing wrong. If those answers are fuzzy, a new site will look better and change nothing, because the problem is upstream of the design.

What is a strategic assessment?

Three weeks, agreed in scope before it starts, and it ends in a document you own. We work out who you are for and who you are not for, who you are actually competing with in your buyer’s head, what a customer costs you and what one is worth, and which of the things you pay for today should stop, continue or start, and in what order. You keep that document whether or not we do anything else together.

Cost and scope

How do payments work?

The proposal splits the fixed price into milestones tied to work you can see, so you never pay far ahead of what has been delivered. The schedule is written into the agreement before we start.

What do you need from me to get started?

A conversation, and access to whatever exists today. If you have a website, we need to see it and its analytics. If you have brand guidelines, logos, or photography, we need those. If you have none of it, that's fine and common, we start from zero more often than not.

What's included?

Every project includes strategy, design, build, and launch. In practice: a working session to define what the site has to achieve, design of every page, the build itself, connection to the tools you already use, testing on phones, and a walkthrough so your team can run it without us. Copywriting, photography, and ongoing maintenance are quoted separately, so you only pay for the ones you actually need.

How much does a website cost?

Every project gets a fixed price before any work starts, and that is the price you pay. What moves it is scope. A brochure site using your existing brand sits at the lower end. An online store, or a site where we also build the brand from scratch, sits at the higher end.

That price covers designing and building the site. Marketing strategy is a separate engagement: positioning, competitive landscape, and the plan that decides what to build and what to spend on it. It is a different job, and it is the one that sets the direction the build then follows.

Timeline and process

What if I don't like the design?

You'll see it long before it's built. We show direction early, in small pieces, so disagreements happen when they're cheap: a wrong direction caught in week one costs a conversation, the same direction caught in week six costs a rebuild. Revisions are part of the process, not billed as extras.

Do you offer ongoing maintenance, and how fast do you respond?

Yes, with guaranteed response times and no annual contract. If your site is down, we respond within 1 hour. For everything else, updates, fixes and small changes, we respond the same business day. You can stop any month. We'd rather keep clients because the work is good than because they signed something.

What happens after the site launches?

We watch it. Launch is when the real data starts, so for the first weeks after go-live we monitor traffic and rankings and fix what moves in the wrong direction while it's still cheap to fix. After that you can keep us on for maintenance or take it from there.

How long does it take?

A typical website takes 4 to 6 weeks from kickoff to launch. If we're also building your brand identity, add about 3 weeks before design starts. The biggest variable is not us, it's how fast you can review and approve. Projects that stall almost always stall waiting for feedback.

Platform, migrations and search

Is the site accessible (ADA / WCAG)?

We design and build against the WCAG guidelines that ADA claims are measured by: contrast, keyboard navigation, alt text, form labels and headings in the right order. We test before launch and tell you plainly what an audit would still flag.

Will my site show up in AI answers?

It can, if it is built to be quoted. Assistants like ChatGPT and Perplexity cite pages that answer a question directly, carry structured data and are easy to crawl. We build that into the site, and we measure visits that arrive from AI assistants separately so you can see it working.

Can you move my site from one platform to another?

Yes, and we do it regularly: WordPress to Webflow, Webflow to Shopify, custom code to something your team can actually manage. A migration is a redesign with one extra rule: nothing that currently works is allowed to break. Redirects are planned before the new site is built, not patched after launch.

Will I lose my Google rankings if I redesign my site?

Not if the redesign is planned around them. Most traffic losses after a redesign come from three things: changed URLs with no redirects, deleted pages that were ranking, and content rewritten without knowing what it was earning. Before any design work we map which pages bring you traffic, which searches you rank for, and which URLs have links pointing at them. That map becomes a constraint on the design, not an afterthought.

Can I edit the site myself after launch?

Yes, and we design for it. Every site we build lets the people who run the business change text, swap images, and publish new pages without calling us. At launch you get a walkthrough recording, so your team has it in writing when someone new joins.

Do you only work in Webflow?

No. We work in Webflow, WordPress, Shopify, WooCommerce, and custom code. The name is our studio's name, not a limitation, and most of the sites we build are not in Webflow.

What's the best platform for my website?

It depends on what the site has to do, and honestly most platforms can build most sites. If you sell physical products, Shopify is usually right. If you publish often and several people edit the site, WordPress is hard to beat. If design quality and speed to launch matter most, Webflow. We build on all of them, so the recommendation you get is about your business, not about what we happen to sell.

Working with us

Can you work with our in-house team or our agency?

Yes. We slot in beside an in-house marketing team, or build under an agency’s brand without appearing in client meetings.

Do I own the site, the domain and the hosting?

Yes. Accounts are set up in your business’s name, and at launch you get every login. If you ever leave, you take the site with you.

Who will I actually be working with?

A team of specialists, not one generalist doing everything. We're 30+ people: designers, UX researchers, developers, product managers, and AI specialists. The person who designs your site is a designer, and the person who handles your search visibility does that full time. On a project this size that difference shows.

Where are you based?

Miami, Florida. We work with clients across the United States, Latin America, and Europe, and the projects in our portfolio span six countries, but we're a US company and you'll be dealing with US business hours.

Not sure where your site is losing customers?

A Growth Audit tells you which pages already convert, which searches you are invisible for, and whether your inquiries record a source.
You keep the findings either way.