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Be MEE
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Project Context
Be MEE, founded by coach Melida Alfaro, is a holistic ecosystem envisioned to be a platform that brings together her different worlds — podcast, mentorships, conferences, online academy, and community — into one cohesive space. We developed the website from scratch, working on user personas, branding (typography & colors), sitemap, detailed page structures, high-fidelity prototype, and full development. The result is a professional, scalable, and inspiring digital presence that supports Be MEE’s growth and positions it as a trusted ecosystem for conscious leadership.
Create a digital ecosystem that unites Be MEE’s worlds — podcast, mentorships, conferences, online academy, and community — in one professional and scalable platform to support growth and impact.
Be MEE had no central digital space to showcase its diverse initiatives. The lack of structure and branding limited visibility, scalability, and the ability to reach new audiences with a cohesive message.
We built Be MEE’s digital ecosystem from the ground up, creating a new branding (logo, icons, typography, colors), a clear sitemap and user flows, and a high-fidelity prototype developed into a full website. The result is a modern and functional platform that reflects Be MEE’s values and supports its growth.
Testimonials
"Working with this team was a transformative experience. From the very beginning, they understood my vision of creating Be MEE as an ecosystem — not just a website. The process was clear, creative, and collaborative, and every detail of the design reflected the essence of my brand. Thanks to their work, I now have a professional and inspiring platform that truly communicates what Be MEE stands for: purpose, legacy, and conscious leadership."
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"Working with this team was a transformative experience. From the very beginning, they understood my vision of creating Be MEE as an ecosystem — not just a website. The process was clear, creative, and collaborative, and every detail of the design reflected the essence of my brand. Thanks to their work, I now have a professional and inspiring platform that truly communicates what Be MEE stands for: purpose, legacy, and conscious leadership."
Design & Development Process
Briefing
Competitors Analysis
UX Analysis
Definition of User Persona
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Userflow & Sitemap
Lo-Fi & Hi-Fi Wireframes
Clickable Prototype
Usability Testing
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Branding
UI & UI-Kit
Responsive Design
High Fidelity Prototype
Usability Testing
Hand-off to Development
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CMS implementation (WordPress-Elementor / Shopify / Webflow)
CMS Configuration
Responsive Optimization
SEO Improvements (optimized content & images)
Final Testing & QA
Final Project Deployment
Design Process
Briefing
Competitors Analysis
UX Analysis
Definition of User Persona
Userflow & Sitemap
Lo-Fi & Hi-Fi Wireframes
Clickable Prototype
Usability Testing
Branding
UI & UI-Kit
Responsive Design
High Fidelity Prototype
Usability Testing
Hand-off to Development
Color Palette
Raspberry Pink (#FF519E) brings vibrant energy, creativity, and emotional connection, while Turmeric Yellow (#BDA735) adds warmth, sophistication, and a golden accent — together creating a unique, elegant, and purposeful identity for Be MEE.
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Brand Identity
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User Persona
Logo
Lo-Fi Wireframes
Previous Design
The Revamped Experience
The new Be MEE website unites the brand’s podcast, academy, mentorships, community, and summit into one cohesive digital ecosystem. With a modern identity, clear navigation, and a vibrant, purposeful design, it reflects Melida's vision of conscious leadership and growth, offering an intuitive and scalable user
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The Mobile Revamped Experience
The design of Be MEE was centered on creating a professional, inspiring, and scalable digital ecosystem that reflects Mélida’s vision and values. By building the brand identity, defining a clear structure, and developing the site from scratch, the platform now unites all her worlds (podcast, mentorships, conferences, online academy, and community) into one cohesive experience. Key features include:
Clear Structure & Navigation
A well-organized sitemap with dedicated pages for each area (Podcast, Academy, Mentorship, Community, Summit) makes it easy for users to explore the ecosystem and understand the offerings.
Trust-Building Branding
A complete brand identity with logo, icons, and a vibrant color palette communicates authenticity, consciousness, and purpose while ensuring consistency across all platforms.
Modern Visual Identity
Typography and a clean UI system create a warm yet professional presence that reflects Be MEE’s mission of transformation, connection, and impact.
Scalable Development
The site was designed and fully developed in WordPress, providing a functional, responsive, and easy-to-manage platform that supports future growth.
Creating an Intuitive and Efficient Digital Experience
The Design Process
We defined user personas, created a branding system (logo, icons, typography, colors), and built a high-fidelity prototype before developing the full site in WordPress. The result is a platform that is: aspirational, credible, user-friendly, and engaging.
User Flows
A clear sitemap with dedicated pages for Podcast, Academy, Mentorship, Community, and Summit makes navigation simple and intuitive.
Visual Design
A modern identity with a vibrant palette and clean typography reflects Be MEE’s values of transformation, connection, and impact.
Conclusion
The Be MEE website was designed and developed as a complete digital ecosystem uniting podcast, academy, mentorship, community, and summit in one platform. With a strong brand identity, clear structure and modern design, it now reflects Melida’s vision, builds credibility, and provides a scalable foundation for growth and impact.
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