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Marie Birdie Blog Redesign
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Project Context
Marie Birdie’s blog was reimagined as more than just a news feed; it was transformed into a vibrant lifestyle hub. The redesign focused on bridging the gap between editorial storytelling and e-commerce, creating a space where golf tips, fashion trends, and community stories inspire customers while driving seamless product discovery.
The goal was to transform the blog into a high-converting content-to-commerce engine. We aimed to create a visually engaging layout that celebrates the brand’s playful spirit, improves readability, and encourages users to transition effortlessly from reading an article to exploring the latest collections.
The original blog felt like an afterthought: it lacked a clear visual hierarchy, had poor mobile optimization, and featured no direct links to featured products. This resulted in low engagement rates and missed opportunities to convert inspired readers into active shoppers.
We designed a modern, magazine-style interface with rich imagery and "Shop the Look" integrations. By implementing a clean categorization system and interactive elements, we turned the blog into a strategic asset that builds brand loyalty, improves SEO for golf-related lifestyle searches, and enhances the overall shopping journey.
Testimonials
"Working on the blog and newsletter redesign was an amazing experience. The new blog now reflects the vibrant spirit of Marie Birdie and makes it easier for our community to explore inspiring stories. The newsletter has become a powerful way to connect with our customers, keeping them engaged while truly representing who we are as a brand."
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"Working on the blog and newsletter redesign was an amazing experience. The new blog now reflects the vibrant spirit of Marie Birdie and makes it easier for our community to explore inspiring stories. The newsletter has become a powerful way to connect with our customers, keeping them engaged while truly representing who we are as a brand."
Design & Development Process
Briefing
Competitors Analysis
UX Analysis
Definition of User Persona
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Userflow & Sitemap
Lo-Fi & Hi-Fi Wireframes
Clickable Prototype
Usability Testing
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Branding
UI & UI-Kit
Responsive Design
High Fidelity Prototype
Usability Testing
Hand-off to Development
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CMS implementation (WordPress-Elementor / Shopify / Webflow)
CMS Configuration
Responsive Optimization
SEO Improvements (optimized content & images)
Final Testing & QA
Final Project Deployment
Design Process
Briefing
Competitors Analysis
UX Analysis
Definition of User Persona
Userflow & Sitemap
Lo-Fi & Hi-Fi Wireframes
Clickable Prototype
Usability Testing
Branding
UI & UI-Kit
Responsive Design
High Fidelity Prototype
Usability Testing
Hand-off to Development
Color Palette
Brand Identity
User Persona
Logo
Lo-Fi Wireframes
Previous Design
The Revamped Experience
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The Mobile Revamped Experience
Creating an Intuitive and Efficient Digital Experience
User Flows
Visual Design
Conclusion
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