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Tonis website
Project Context
Toni's is a 20-year-old family business evolving from a traditional homemade identity into a more premium brand. We translated the new identity into a modern Shopify experience focused on storytelling and product discovery.
Create a premium e-commerce experience that showcases Toni's story, products, and new brand identity while supporting online sales.
Toni's needed a digital presence that felt more sophisticated and scalable without losing its artisanal heritage and family-owned character.
We designed and developed a modern Shopify storefront, organizing the product experience around clear collections and pack-based purchasing.
Testimonials
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“Working with Webflow Atelier helped us bring the new vision for Toni’s to life. They understood how to preserve the story and character of our family business while creating a modern, premium website that makes our products easy to discover and shop.”
“Working with Webflow Atelier helped us bring the new vision for Toni’s to life. They understood how to preserve the story and character of our family business while creating a modern, premium website that makes our products easy to discover and shop.”
Design & Development Process
Briefing
Competitors Analysis
UX Analysis
Definition of User Persona
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Userflow & Sitemap
Lo-Fi & Hi-Fi Wireframes
Clickable Prototype
Usability Testing
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Branding
UI & UI-Kit
Responsive Design
High Fidelity Prototype
Usability Testing
Hand-off to Development
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CMS implementation (WordPress-Elementor / Shopify / Webflow)
CMS Configuration
Responsive Optimization
SEO Improvements (optimized content & images)
Final Testing & QA
Final Project Deployment
Design Process
Briefing
Competitors Analysis
UX Analysis
Definition of User Persona
Userflow & Sitemap
Lo-Fi & Hi-Fi Wireframes
Clickable Prototype
Usability Testing
Branding
UI & UI-Kit
Responsive Design
High Fidelity Prototype
Usability Testing
Hand-off to Development
Color Palette
Brand Identity
User Persona
Logo
Lo-Fi Wireframes
Previous Design
The Revamped Experience
The new Shopify experience brings Toni's refreshed brand identity to life through a clean, modern, and premium digital presence. The website combines strong product presentation with storytelling, creating a seamless experience where customers can discover the brand, explore its products, and shop curated packs.
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The Mobile Revamped Experience
From Vision to Experience
Translated the new brand identity into a refined digital experience.
Translated the new brand identity into a refined digital experience.
Storytelling
Integrated Toni's history and heritage throughout the website.
Shopify E-commerce
Designed and developed a streamlined Shopify shopping experience.
Pack-Based Shopping
Organized products into clear packs designed for easy purchasing.
Creating an Intuitive and Efficient Digital Experience
The Design Process
We translated the new brand identity into the website, defining the structure, product experience, and visual direction before developing it in Shopify.
User Flows
Created simple paths for discovering the brand, exploring products, selecting packs, and purchasing.
Visual Design
A clean and premium visual system combining strong product imagery, typography, whitespace, and Toni's artisanal character.
Conclusion
The result is a modern Shopify experience that connects Toni's heritage with its new premium positioning and supports its next stage of growth.
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