Zurita & Zurita
.webp)
Project Context
Zurita & Zurita is one of Ecuador's leading clinical laboratories, with a network of 22 locations across the country. The project focused on redesigning their website to deliver a more intuitive, modern, and patient-centered experience. The goal was to simplify exam discovery, improve access to essential services, and establish a strong foundation for a broader digital ecosystem connected to future patient tools.
The website needed to support a wide range of patient needs without creating friction. Information was spread across multiple services, making it necessary to reorganize the experience to reduce complexity, improve navigation, and make high-priority actions easier to find.
The website needed to support a wide range of patient needs without creating friction. Information was spread across multiple services, making it necessary to reorganize the experience to reduce complexity, improve navigation, and make high-priority actions easier to find.
We built a strategy driven by user research and healthcare benchmarking. We redesigned the information architecture, created mid- and high-fidelity wireframes, designed user journeys, and validated key decisions through usability testing. We also designed an email system aligned with the brand's new digital experience.
Testimonials
.webp)
"The team understood the complexity of our services and transformed it into a much clearer experience for our patients."
"The team understood the complexity of our services and transformed it into a much clearer experience for our patients."
Design & Development Process
Briefing
Competitors Analysis
UX Analysis
Definition of User Persona
.png)
Userflow & Sitemap
Lo-Fi & Hi-Fi Wireframes
Clickable Prototype
Usability Testing
.png)
Branding
UI & UI-Kit
Responsive Design
High Fidelity Prototype
Usability Testing
Hand-off to Development
.png)
CMS implementation (WordPress-Elementor / Shopify / Webflow)
CMS Configuration
Responsive Optimization
SEO Improvements (optimized content & images)
Final Testing & QA
Final Project Deployment
Design Process
Briefing
Competitors Analysis
UX Analysis
Definition of User Persona
Userflow & Sitemap
Lo-Fi & Hi-Fi Wireframes
Clickable Prototype
Usability Testing
Branding
UI & UI-Kit
Responsive Design
High Fidelity Prototype
Usability Testing
Hand-off to Development
Color Palette
Typography
Brand Identity
User Persona
Logo
Lo-Fi Wireframes
Previous Design
The original website featured unintuitive navigation, an inconsistent visual hierarchy, and a content-heavy structure, making it harder for users to quickly find services, exams, and key actions.
.webp)
.webp)
.webp)
.webp)
.webp)
.webp)
The Revamped Experience
The new UI prioritizes a modern, clear, and patient-centered experience. We simplified navigation, strengthened the visual hierarchy, and created a consistent component system that makes it easier to find exams, locations, promotions, and key services. A clean blue-and-teal palette, modular cards, prominent CTAs, and an accessible interface work together to create a more intuitive experience throughout the entire user journey.
.webp)
.webp)
.webp)
.webp)
.webp)
.webp)
.webp)
.webp)
.webp)
.webp)
.webp)
The Mobile Revamped Experience
The redesign prioritized clarity, trust, and usability, improving how patients discover services and navigate the website.
Optimized Information Architecture
We reorganized the content structure so patients could find exams, services, and relevant information more efficiently.
Patient-Centered Experience
We designed intuitive journeys that simplify tasks such as exploring exams, reviewing preparation guidelines, and accessing services.
UX Research & Validation
Design decisions were supported by industry benchmarking, iterative wireframes, and usability testing.
Consistent Digital Ecosystem
Beyond the website, we designed email communications that reinforced the brand's new digital experience.
Creating an Intuitive and Efficient Digital Experience
The Re-design Proces
The project began with extensive market research and benchmarking across healthcare platforms to identify improvement opportunities. Based on those insights, we redefined the information architecture, created mid-fidelity wireframes, and evolved them into high-fidelity prototypes. Alongside the design process, we developed user flows and conducted usability testing to validate the experience before implementation.
User Flows
The main user flows were designed to reduce friction across the most common patient actions. Browse and search exams. Review preparation requirements. Request a quote. Book an appointment. Find locations and contact information.
Visual Design
The visual direction was designed to communicate trust, precision, and approachability through a clean interface, clear hierarchy, and consistent components. Content accessibility, thoughtful whitespace, and a contemporary visual identity reinforce Zurita & Zurita's position as a leading healthcare brand.
Conclusion
This project modernized Zurita & Zurita's digital presence by creating a clearer, more intuitive website built to evolve alongside its broader digital ecosystem. By combining research, strategic UX, and user-validated design, we established a strong foundation for a patient-centered experience.