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Revby Impact Stories
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Project Context
Revby needed to show an economic development agency what a capital readinessprogram actually produces. The first of these stories covers Capital Connect, abilingual program run with the State of New Mexico in which nineteen smallbusinesses completed financial education and one-to-one consulting. A summarypage would not carry it. The format had to make a reader feel the arc.
Common challenges with scrollytelling pluginsScrollytelling is often implemented through third-party plugins, which can introduce key limitations: external dependencies, poor SEO visibility, and recurring subscription costs that become harder to scale with multiple stories.
Build a scrolling narrative that reads as a genuine experience rather than astyled article, while keeping the content indexable, owned, and free ofrecurring cost or external dependency.
We built it as a custom WordPress plugin instead of embedding a third-partytool. The content stays in the page, so search engines and AI assistants canread and cite it. There is no external service to depend on and no subscriptionthat grows with each new story.
An immersive introduction
The hero combines scroll-driven motion and visual transitions to create an engaging introduction to the brand.
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Story comes to life
Dynamic visuals and subtle motion introduce the brand and create an immediate sense of personality.
Scroll interaction
As users scroll, the content evolves through movement, scale and transitions, making the experience feel fluid and engaging.
Seamless transition
The hero gradually fades into the next section, creating a smooth transition from the introduction into the story.
Bringing the experience to life
Program Overview
A smooth scroll reveals key program details while keeping the information easy to scan.
Interactive Content
Content expands and transitions dynamically as users explore each section.
Storytelling Transition
The experience flows seamlessly between content blocks, guiding users naturally through the story.
Testimonials
"Pablo and his team were excellent to work with. They spent the time up front to truly understand our needs, and they shared with us their considerable experience, which resulted in an even better end result than we originally envisioned. They also were extremely proactive and responsive to all our requests, truly a pleasure to work with. The effort and creativity they brought to the table set them apart from other digital consultancies we have worked with. I would gladly recommend them."
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Owned, not embedded
Building it as a plugin keeps thestory inside the site, indexable and attributable.
Motion that carries meaning
Each section reveals as it becomes relevant: dots representing individualbusinesses separate into categories, responsibility cards enter one at a time,headings underline progressively as the reader arrives. The animation explainsthe data rather than decorating it.
A reader who never gets lost
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Heading
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